In this episode of TechSolutions4CUs, Ed Vincent, CEO of SRA Watchtower, discusses the company's evolution from a risk management consulting firm to a SaaS provider.  He emphasizes their focus on providing a "holistic" risk management platform, meaning it aggregates data from various sources and departments within a financial institution, rather than just focusing on isolated risk areas.  This allows for a broader, top-down view of risk and helps inform strategic decision-making.

Vincent explains that SRA Watchtower doesn't replace existing point solutions like fraud detection or vendor management systems. Instead, it integrates with these systems, pulling the data into a central location for analysis and reporting. This allows institutions to move beyond manual data aggregation in spreadsheets and towards a more scalable, automated approach.

The company’s target audience has expanded. Initially focused on Chief Risk Officers, SRA Watchtower now recognizes the need for everyone from front-line staff to board members to have access to risk data and analytics presented in a digestible format. They've also created a streamlined version of the platform to serve smaller institutions.

Looking forward, Vincent believes that the effective use of data will be critical for success. He points to AI, M&A activity, and the rise of fintechs  as significant factors impacting the financial landscape. SRA Watchtower is actively incorporating AI into its operations and product roadmap, using it for tasks like generating risk descriptions and identifying emerging trends.  Ultimately, the goal is to help financial institutions not only collect and analyze data, but to actually extract actionable insights and create value. He sees credit unions, smaller institutions, and those involved in M&A as key growth areas for his company.