Growing your credit union has long been an exercise in thinking big. Offer as many products and services as possible. Get as big a charter as possible. Cast as wide a net as possible.
Today, however, more and more credit unions are growing by thinking smaller, launching all-digital sub-brands targeted to very specific market segments.
Our guest today is Michael Duncan, CEO of digital banking provider Bankjoy. The topic is creating niche digital sub-brands and how Bankjoy can help your credit union do just that.