The term "big data" is nearly 30 years old. And throughout those 30 years, credit unions have been lectured to, schooled on, and advised about the tremendous treasure trove of data they have locked in their various computer systems. Yet, to this day, turning all this data into actionable initiatives remains a challenge. 

While artificial intelligence is no silver bullet, it can help credit unions take a giant step forward in making use of all that data. Our guest on this episode, Mitch Rutledge from Vertice AI, is here to talk about how AI can help drive member growth. Perhaps even more important is the scalability of the Vertice platform. Rutledge says his company serves credit unions ranging from $30 million in assets to more than $5 billion.

Listen in if you want to turn your data into member growth.